Cue Card

Cue Card
Title: 18 - Describe an advertisement that you don’t like
Cue Points
  • - When did you see it?
  • - What is it about?
  • - Where you saw it/how you came to know about it?
  • - Why you didn’t like it
Answer
  • Well I generally don’t like to watch a lot of advertisements because I think they are a waste of time.
  • Although some ads are funny and informative but then there are some ads which can really annoy or irritate people.
  • And today I would like to talk about one such advertisement which I really dislike whenever it’s on air.
  • It is the ad of a toilet cleaner and it’s run time is about 45 seconds
  • What happens in this advertisement is that a TV show host visits four to five different households and asks the house owners about the cleanliness level of their toilets.
  • Most of the people say that their toilets are clean but then he insists on seeing them.
  • Next the camera zooms on to the actual toilet seats which are very dirty and have yellow/ dark brown stains on them.
  • The host then recommends the blue coloured toilet cleaner and applies it to the dirty toilet seats
  • After this the toilets are shown as sparkling clean just like a brand new toilet.
  • Now there are two main reasons why I hate this advertisement.
  • First is obviously the dirty toilets seats being shown on television.
  • I think it would give nausea to anyone watching it.
  • The second and the worst part about this ad is its timing.
  • Normally I watch the television while having my food i.e. during Lunch or Dinner and this is the time when they show this ad repeatedly.
  • It makes me feel so disgusted and I am not able to eat my food after watching this ad.
  • Nowadays this ad is being shown on youtube as well and I always do skip ad whenever it comes online.
  • I wish there should be a method that should allow the viewers to choose the type of ads they would like to see.
Follow Up Questions
  • Why do some people hate advertisements?
    Answer: People do not like advertisements while they are watching a program because ads break the continuity. Another annoying factor is that most of the ads are very repetitive and there is nothing new. But the fact remains that if there are no advertising agencies to sponsor the programs we will not be able to watch good programs.
  • Do people usually buy stuff after watching advertisements?
    Answer: Yes definitely many people buy the products after they watch an ad. Many of the advertisements are very innovative as well as informative these these days. An advert can lure a wide range of people from small children to the senior citizens.
  • Is music useful in advertising?
    Answer: Yes music adds life to the ad. Music can add meaning to anything and so music is useful in ads. For example some jingles keep ringing in your ears even after the ad is over. So the purpose of ad is fulfilled.
  • What are advantages of TV advertisements? How about internet advertisements?
    Answer: TV ads have both audio and video component. So these give visual reminders of the products and that is what sells the products.Internet adds can be skipped and it is optional and upto the user whether to view them or not.
  • Where usually do we see adverts?
    Answer: We see ads all around us – on TV on radio on roadsides in newspapers in magazines on the internet on phones and as flyers.
  • Are there any advertisements at school?
    Answer: Sometimes supermarkets and fast food outlets give money to schools and open their outlets in schools. This is a way of advertising their products.
  • Are there some inappropriate adverts like that of a condom?
    Answer: There are some inappropriate ads like the ad of some perfumes which imply that if a boy wears that perfume girls will flock around him and the ads of some drinks like coke and pepsi. The ad of condoms is not inappropriate in my opinion. It is an important step in sex education.
  • Why does the government allow such ads?
    Answer: Government allows such ads because these ads spend a lot which boosts the economy. Not only does the government earn the people working in these ads also earn a lot.
  • Do you think it is bad for children?
    Answer: Yes I think it is bad for children. Children are very impressionable and they can be easily influenced by these ads. For example if they see an ad of a toy they will pester their parents to buy it for them. Moreover some ads are not appropriate for children. For example ads of alcohol and cigarettes.

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